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NKrush is the chosen International PR and event activation agency for CIE, (Corporación Interamericana de Entretenimiento), Latin America’s number one concert and entertainment promoters and the organisers of the Formula 1 Gran Premio de México. Since 2015, when the Méxican Grand Prix made its return to the FIA Formula 1 World Championship calendar after a 23-year hiatus, the NKrush brief has included engaging the international media community, the close knit F1 fraternity and the wider international tourism industry.
Aside from PR and media campaigns surrounding the event at the exciting redesigned track, Autódromo Hermanos Rodríguez, the remit includes highlighting México in general as an ideal tourist destination for the world-wide travelling audience. From Méxican cook-offs at the Barcelona Grand Prix to filming trackside sombrero shenanigans with the drivers in Monte Carlo, and racing (Red) Bulls around the stunning Zocalo, México City’s stunning central square, NKrush is intent on spreading the exciting and diverse Méxican fiesta feel to F1 and beyond. The Formula 1 Gran Premio de Mexico has since been awarded the FIA best promoter of the year.. an unprecedented 5 times in a row. No other track has been awarded this status more than twice.