NKrush event organised another exciting chapter in the success story of Italian automotive atelier ARES. In collaboration with distribution partners the STREIT Group, ARES opened its first ever boutique showroom in the heart of London’s Mayfair.

After several weeks of development and refurbishment work, the site – 77 Piccadilly – saw the welcoming of discerning luxury car buyers from across the globe. It was the first in a planned portfolio of exquisite ARES stores, to be opened in some of the world’s most glamorous locations and NKrush were selected, yet again, to put on an opulent party to merit ARES debut at such a prestigious address.

The Piccadilly location is a fabulous enhancement of the ARES brand. Luxurious and contemporary, the stunning ground floor showroom showcased four hand-crafted vehicles from the ARES range. For the site’s launch, NKrush maneuvered a Lamborghini Huracán, Range Rover, Mercedes-Benz G-Class and Mercedes-Benz S-Class and interior designed the display, to suit the special automotive reveal.

As clients entered the venue, they were immersed in a world of bespoke luxury automotive design. Throw into the atelier, free flowing champagne, delectable canapés, an internationally renowned DJ, elegant models and celebrity appearances…a wonderful evening was had all round.