October 2015 saw Bermuda celebrate the 65th staging of races for The King Edward VII Gold Cup Trophy. The NKrush team were tasked by ARGO to manage the guest experience for both the sensational Gold Cup and then subsequently a stage of the world-famous America’s World Cup Series.
The brief throughout was simple: to raise the bar for ARGO’s involvement and visibility from the activity and to ensure the very best possible guest experience. The finest of attention to detail was required as NKrush chartering The Venetian, a 100’ luxury yacht for guests to revel in the match race competition from not only the ultimate vantage point but also whilst mingling with special VIP guests from the sport.
NKrush also conceptualised the highly acclaimed ‘Heavenly Bermuda’ Party, now revered as the hottest ticket in town and bedecked the beautiful island with the unmistakable and alluring ARGO branding, visually bringing the island to life. The overall event was a resounding success: thrilling, gripping and outright fun both on and off the water!
Hot on the heels of the glorious Gold Cup, Bermuda’s Great Sound, renowned for it’s crystal blue water and beautiful pink-sandy beaches, then became home to The Louis Vuitton America’s Cup World Series, the first leg of the 2017 America’s Cup. Supporting ARGO’s sponsorship of Team Artemis, NKrush ensured that the high profile VIP guests in attendance had their every need catered for as they witnessed the incredible competition. NKrush provided the ultimate base from which to watch the world’s best competitive teams sailing the world’s fastest sailboats in the world’s most prestigious series on the water.
Emotions ran high as guests witnessed the team’s incredible efforts come to fruition, clinching the first official point awarded for the series.Throughout the nail biting action NKrush raised the event experience benchmark with exceptional fine dining, incredible access to the sport’s stars, beautiful bespoke guest mementos and personal touches throughout giving ARGO’s lucky guests an unforgettable sporting event experience.