NKrush has been chosen as the international PR and event activation agency for CIE, (Corporación Interamericana de Entretenimiento), Latin America’s number one concert and entertainment promoters and the newly appointed organisers of the Formula 1 Gran Premio de México. As the Méxican Grand Prix makes its return to the FIA Formula 1 World Championship calendar after a 23-year hiatus, the NKrush brief includes engaging the international media community, the close knit F1 fraternity and the wider international tourism industry.

Aside from communicating about the event at the exciting redesigned track, Autódromo Hermanos Rodríguez, part of the remit includes highlighting México in general as an ideal tourist destination for the world-wide travelling audience. From Méxican cook-offs at the Barcelona Grand Prix to filming trackside sombrero shenanigans with the drivers in Monte Carlo, and racing (Red) Bulls around the stunning Zocalo, México City’s stunning central square, NKrush is intent on spreading the exciting and diverse Méxican fiesta feel to F1 and beyond.