SAUDI ARABIAN & MIAMI GRAND PRIX
CASE STUDY | SAUDI ARABIAN & MIAMI GRAND PRIX
Why: With two inaugural Grand Prix taking place just six months apart from each other in Jeddah and Miami and with little experience and knowledge between the two promoters in creating and operating the vast, complex and highly specialised media requirements, infrastructure and facilities that Formula 1 insists on at every Grand Prix – NKrush had their work cut out to get two best in class media operations platforms ready in time.
How: NKrush took on these two huge scopes and held full accountability and responsibility for planning, executing, and servicing the provision of media facilities, media events, and media accreditation on behalf of the race promoters. We established, set-up, and managed the Media Centres, Media Accreditation Centres, TV Pens, Written Media Pens, and Press Conference Rooms. We also ensured that all FIA media related areas were fit for purpose and met all the required regulations pertaining to the FIA managed media and International and National Photographers and Journalists. We provided advice and guidance pertaining to F1 International & National TV/Radio Broadcasters media management, educated the National Press Officer and local market team on FIA and F1 media and managed the full national media accreditation process in line with FIA guidelines and expectations. We were the key liaison between the local market/NPO, the FIA and the F1 media team and all times.
Result: Media operations at both of these newly established and successful Grand Prix calendar highlights happened seamlessly and with huge positive feedback from the visiting stakeholders. In Jeddah, we created a dedicated island for the media within the circuit – slated as some of the key International media as the best media centre on the F1 calendar.
With few promoters making the effort to stand out in the experience and facilities that they offer the travelling and domestic media, NKrush’s clear advice on always over delivering and over servicing the media was heeded and will help to establish Miami and Jeddah as anchor races, that have the greatest global media attendance.
