ROKIT VENTURI RACING – FORMULA E
CASE STUDY | ROKIT VENTURI RACING – FORMULA E
Why: Running a relatively lean team from their HQ in Monaco, the Venturi team found themselves in the position of having a wide range of demanding global brand partners to service without having the personnel to do this in-house. Rather than hiring a range of individuals to integrate, they called upon NKrush to use its global experience and diverse skill sets to create a seamless partnership management solution.
How: Since Season 5 of the FIA Formula E Championship, NKrush has worked in-house with the Venturi Formula E team to head up their commercial team overseeing all account management. Working closely with the Team Principal, NKrush develops the full team hospitality programme for each season and works directly with key partners such as ROKiT, Stoli and HPE to maximise the value of their partnerships. This includes facilitating their global hospitality programmes, delivery of their inventory of sponsorship rights and constantly adding value to their sponsorship deals to ensure the partners receive a top-class service and high-level Venturi Formula E experience.
Result: This long-standing relationship and commitment from both sides continues to this day as a prime example of a seamless agency-team partnership.
