LG ELECTRONICS OLED TV LAUNCH AT MONACO GRAND PRIX
CASE STUDY | LG ELECTRONICS OLED TV LAUNCH AT MONACO GRAND PRIX
How: Sebastian Vettel, the triple winning World Champion Red Bull Racing Formula 1 was selected as the face of the revolutionary LG OLED TV which was launched at a live event before the Monaco Grand Prix in an endorsement deal contracted and managed by NKrush.
Why: LG were keen to capitalise on their global partner sponsorship deal with Formula 1 to create publicity generating sport, fashion and entertainment focused celebrity endorsements and launch events for their new products around key races.
Result: The impact of the campaign was significantly amplified through our integration with social media channels and PR support. Over 200 guests and journalists from 25 global markets attended the launch event achieving an ROI of 1:57 across the target media including branded front covers of Tech and Lifestyle publications and other broadcast, print and digital media.
