FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX
CASE STUDY | FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX
Why: With the inaugural Miami Grand Prix the most hotly anticipated Grand Prix to join the calendar for many years, South Florida Motorsports were expecting a high number of celebrity and motorsport talent in attendance and were eager to officially affiliate some key talent directly alongside the Grand Prix in an endorsement, spokesperson and experiential capacity.
How: NKrush suggested a range of talent options before contracting Mario Andretti, Emerson Fittipaldi and Juan Pablo Montoya as official Miami Grand Prix ambassadors. We created a range of scopes for them including; experiential and entertainment use for partners and VIPs, driving experiences, fan experiences and maximised their presence and association through a range of multi-platform media initiatives.
Result: The presence and endorsement of the three motorsport legends not only elevated the guest, fan and partner experience at the race but helped to strategically communicate key Miami Grand Prix positioning and messaging effectively across the motorsport, business and lifestyle media.
