NKrush appointed by F1 Arcade

Sports marketing agency NKrush has been appointed by F1 Arcade, the world’s first official premium F1 experiential hospitality brand, to support with its partners.  

First opened in 2022 with its flagship London venue, F1 Arcade is expanding globally having recently launched its Birmingham site, with multiple sites to follow across five continents by 2027. The space offers immersive state of the art F1 racing simulation paired with best-in-class food menus creating a competitive socialising environment.

NKrush will be supporting F1 Arcade by generating informed activation and in-market ideas to amplify assets ensuring each brand that partners with F1 Arcade has a range of unique and impactful concepts to bring the partnership to life.  

Natalie Neal, Founder and CEO, NKrush said: “The way people socialise has changed in recent years and it’s no surprise that F1 Arcade has come into the market and has had tremendous success since its 2022 launch. I’m delighted NKrush has joined the team to support on partner ideation, an area in which we have a huge amount of experience. We truly understand F1, plus the wider motorsport ecosystem, and are looking forward to bringing this expertise to F1 Arcade and its potential partners.”

Chris Travers, Vice President of Global Partnerships, F1 Arcade said: “It’s great to have NKrush on board who I have worked with long before my time at F1 Arcade. They have a fantastic level of expertise in the field and always bring fresh ideas to activate partnerships in the F1 space. I’m looking forward to delivering some great assets for F1 Arcade’s partners with their support.”

F1 Arcade joins NKrush’s growing client roster across motorsport and sailing including Grands Prix in Miami, Mexico, Saudi Arabia and Qatar, Formula E in Diriyah as well as SailGP.