The ultimate F1ESTA in Mexico City
NKrush has been supporting the Formula 1 Mexico City Grand Prix since it rejoined the calendar in 2015 across a range of PR and Communications initiatives, from Movember in 2018 to showcasing Mexican culture to media from the world-famous Lucha Libre to local cuisine.
The 2023 edition was no different and once again cemented the Mexico City race as a firm favourite for fans, guests and media alike. The promoter – CIE - goes above and beyond, priding itself in bringing so much fun to the paddock meaning it’s a real calendar highlight for the F1 community.
We caught up with Carla Corbet, PR & Communications Manager at NKrush, about the latest Mexico City Grand Prix.
Q: What is your main role for the Mexico City Grand Prix?
CC: “At NKrush we support on all things comms, from sharing information with the media, organising interviews and supporting broadcasters to get the content they need to working with F1 teams to help deliver fun and engaging activities for drivers to generate content for their social channels – it’s quite a varied role and all about developing good relationships.”
Q: When does planning start for the race?
CC: “We never really stop planning as we’re always looking at ideas to make each year unique. And the race itself isn’t the only time we activate – in May this year we held a dinner in Monaco which is becoming a bit of a yearly tradition and is really important to continue to build relationships. It’s a great opportunity to get everyone together in an informal environment for a bit of fun, and there is often an interesting gift involved, from giant pinatas that were posted out in advance, to bomber jackets on the day highlighting how good everyone thinks Mexico is!”
Q: Are there any activities away from the track?
CC: “The city has such a vibrant culture and it’s great to be able to show that, so there is a packed agenda at and away from the track! This year media were invited to see Xochimilco, the traditional Mexican canals, the annual paddock party on Thursday and a Mexican cooking experience on Friday where guests got to try their hand at cooking some traditional Mexican dishes. In the past we have also visited the Lucha Libre, something everyone should see once in their lifetime!”
Q: What was your favourite thing about this year?
CC: “This year has been incredible and we’ve packed so much into a short space of time. The content we organised for the drivers was really fun from Max Verstappen and Sergio Pérez smashing pinatas, to Valtteri Bottas and Zhou Guanyu racing remote control cars and various drivers making salsa, guacamole and torta de chilaquiles. I think my favourite though has to be the painting with Daniel Ricciardo and Yuki Tsonouda. A local artist sketched their faces and they painted each other – I’m not sure we’ll see the end product in any art galleries but it was a lot of fun and great to see Daniel’s trademark beaming smile.”
