Nkrush supports LCSC at the Formula 1 Qatar Airways Qatar Grand Prix

Sports marketing agency NKrush was appointed by Lusail Circuit Sports Club (LCSC) to enhance guest experiences at its second Formula 1 race, the Formula 1 Qatar Airways Qatar Grand Prix, that took place from 6-8 October 2023.

On the ground NKrush supported LCSC with VIP protocols, and by working with Formula 1 and teams, provided bespoke opportunities to enhance the race weekend experience for LCSC hosted celebrities and partners as well as children from local non-profit organisation Qatar Foundation.

Natalie Neal, Founder and CEO, NKrush said: “It was a pleasure to work with Lusail Circuit Sports Club at its recent Grand Prix. Through our years of motorsport experience and the relationships we’ve built within the Formula 1 community we were able to add real value to guest experiences ensuring LCSC partners and VIPs came away from the weekend having had a fully immersive F1 experience.”

LCSC joins NKrush’s current Formula 1 promoter roster of the Mexico City Grand Prix presented by Heineken, the Crypto.com Miami Grand Prix and the STC Saudi Arabian Grand Prix. For races in Miami and Mexico NKrush supports PR and Communications having done so since the inaugural Miami event in 2022 and since the race returned to Mexico City’s Autódromo Hermanos Rodríguez in 2015.  

In Saudi Arabia NKrush manages the Saudi Supercar Club (SSC) and their Founding Members who all own high-performance vehicles and are given the opportunity to drive on the track as part of the F1 weekend. As well as managing track time, the team is also responsible for the build of its paddock and provides a concierge service to SSC’s Founding Members. This year, NKrush also supported Saudi Motorsport Company – the race promoter – partner Petromin. 

In addition to PR and Communications in Miami, NKrush manages media operations – a remit also supported in Saudi Arabia since 2021 - ensuring media facilities meet Formula 1 and FIA regulations. Alongside this, NKrush is heavily involved in the Miami-owned Paddock Club element of the race working hand-in-hand with the team on the ground to design and execute suites, manage entertainment and activations across the hospitality space, support relationships with F1 teams and suppliers as well as VIP guest support across the Paddock.

Alongside working in Formula 1 NKrush’s motorsport credentials are further bolstered by its clients within the ABB FIA Formula E World Championship including promoters, partners and teams.