Maserati MSG Racing appoints NKrush to manage its partners

Sports marketing agency NKrush has been appointed by Maserati MSG Racing – one of 11 Formula E teams – to manage its full roster of partners.

Monaco-based Maserati MSG Racing has been part of the ABB FIA Formula E World Championship since 2014, formerly as ROKIT Venturi Racing. NKrush is managing the teams’ partners which include Italian automotive manufacturer Maserati, Petronas, HPE, VT Markets, Lukka Data and Bianchet Tourbillon Watches.  

NKrush has worked in the Formula E space since the championships’ inception in 2014 across teams and promoters and will lead the day-to-day management of partners as well as race weekend guest programmes.

Natalie Neal, Founder and CEO, NKrush said: “I’m thrilled to be working with Maserati MSG Racing in Formula E - a team and championship we know very well. A variety of new partners have come on board over the last few months and I’m pleased to be able to impart our knowledge of the series, providing guidance to ensure partners and the team get the most out of the relationship.”

José M Aznar Botella, Managing Partner, Maserati MSG Racing said: “It is great to have NKrush on board who bring with them a wealth of motorsport experience and a long history in partnership management. They have already delivered some great programmes for our partners at races in Tokyo, Monaco and Misano and I look forward to working with them for the remainder of this season and beyond.”

Maserati MSG Racing joins NKrush’s growing client roster across motorsport including Formula 1 Grands Prix in Miami, Mexico, Saudi Arabia and Qatar, plus Diriyah E-Prix promoter CBX.