NKrush completes a third Miami Grand Prix
Sports marketing agency NKrush has completed a third year with the Formula 1 Crypto.com Miami Grand Prix as the retained agency across communications and Paddock Club, supporting the delivery of another sell-out event in Miami Gardens.
NKrush has supported the Miami Grand Prix since it joined the calendar in 2022 across a variety of remits including international and national media communications, Paddock Club design and management plus supporting senior leadership team with F1 relations.
The 2024 event was another great success attracting 275,799 fans across the weekend who were able to enjoy all the Miami International Autodrome had to offer, from a live F1 Explains podcast with Guenther Steiner in the stadium, more than 60 food and beverage options across the Campus, the MIA Marina, a Bonhams|Cars auction, Hard Rock Beach Club which featured a performance from Ed Sheeran as well as Paddock Club; the most luxurious hospitality space on offer.
NKrush supported the Miami Grand Prix team working with national and international media to tell the stories of the race, from the Senna tribute mural to F1 drivers, ambassador Guenther Steiner and Ferrari Team Principal Fred Vasseur taking on an American football challenges. Media agreed too that this was the best Miami yet, with headlines including: “Miami Grand Prix keeps getting better and better’, ‘Best-ever Miami GP’ ‘Miami Grand Prix is the most distinctive race in Formula 1’. In addition, NKrush also manages media operations creating a working environment for media within the Hard Rock Stadium that not only allows them to effectively report on the race, but has extra touches to make the media experience a great one, for example a barista on site making a variety of coffees and bespoke gifting as well as media welcome events on and off-site.
On the Paddock Club side, the NKrush team was responsible for managing the design and installation of nine suites as well as creating a host of entertaining opportunities from an Alo Yoga installation complete with Cryo chamber in the Paddock Club Garden to bespoke jewelry making from Taudrey in the Lounge area. The aim was to create a luxurious environment filled with bespoke activations to keep approximately 6,000 Paddock Club guests entertained when there wasn’t action on the track. In addition, NKrush worked alongside Senior Director of the Paddock Club supporting across operations, guest experiences, accreditation, branding and food and beverage for F1, teams and private clients.
Natalie Neal, Founder and CEO, NKrush said: “I’m exceptionally proud of everything the team delivered for the 2024 Miami Grand Prix from stunning Paddock Club suites to entertainment to media relations – it was another great year for the US race that continues to grow. Once again, the race attracted mega stars from the worlds of sport, music and business alongside creating a great experience for media, guests and fans alike – I feel very lucky to be a part of it.”
NKrush continues to work with the Miami Grand Prix alongside the Mexico City Grand Prix, Formula E team Maserati MSG Racing as well as CBX, promoter of the Saudi Arabia round of the FIA ABB Formula E World Championship.