RED BULL RACING PARTY
CASE STUDY | RED BULL RACING PARTY
Why: NKrush were briefed to create and execute a unique and exceptional event to celebrate Red Bull Racing winning the quadruple FIA Formula 1 Driver’s and Constructor’s World Championship titles.
How: NKrush provided event management including design and production, talent negotiation and management, third party supplier negotiation and management, script writing and budget management. NKrush delivered a huge surprise party, transforming an empty warehouse into an Austrian winter wonderland (similar to Red Bull’s HQ in Fuschl Am See) complete with alpine food huts serving a range of Austrian delicacies and performances from international superstar Gary Barlow and much, much more.
Result: In the words of Christian Horner, Team Principal of Infiniti Red Bull Racing Formula 1 Team: “NKrush exceeded and surpassed all expectations. It was our best end of season party to date. NKrush very effectively used their experience, knowledge and finesse to create a first-class event.”
