THE RUN TO MONACO
CASE STUDY | THE RUN TO MONACO
Why: Conceptualising new and creative upscale experiences around Formula 1 Grand Prix for UHNW clients, prospects and VIP’s who are used to the best that life has to offer is a constant challenge.
How: The Run To Monaco was devised to represent a throwback to the golden age of travel where the journey is just as important as the destination itself. The five day supercar rally departs an iconic location in Europe and ends up at the Monaco F1 Grand Prix where guests party with the Formula 1 teams on their dedicated superyacht. The RTM is the ultimate in luxury and style where participants experience driving on racing circuits and a series of innovative speed challenges. They dine in the finest Michelin starred restaurants and stay in the best 5 star hotels along the way. NKrush oversaw the planning, logistics, management, styling and partnership management of this event at its conception.
Result: This event has proved to be a hugely popular and aspirational event for a range of UHNWIs, brands and celebrities with a range of loyal clients still attending every year. The concept has evolved to other territories with events taking place around the Abu Dhabi, Austin and Singapore Grand Prix, representing the ultimate luxury driving experience and an international F1 fixture on the events calendar.
