FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX
MIAMI DOLPHINS C-SUITE PERSONAL AND GUEST MANAGEMENT
CASE STUDY | FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX – MIAMI DOLPHINS C-SUITE PERSONAL AND GUEST MANAGEMENT
Why: With the Miami Grand Prix widely recognised as the most ambitious Grand Prix ever staged, the very scale of the campus - with no internal road system - and the amount of different high level hospitality offerings on offer, the area was unique in its demanding logistical challenges. The Miami Senior Management Team had a large number of guests to entertain and manage and wanted them to experience the whole campus and what each area had to offer.
How: This was a brief that only a team of the highest functioning logistical geniuses should even attempt to handle, but with the added complexity of a requirement to know the ins and outs of the Hard Rock Stadium Campus, as well as a Who’s Who of the Formula 1 Paddock and high-level Miami Grand Prix clientele. NKrush assembled a crack team and distributed individuals across the Paddock Club, Paddock, Pit Lane, Palm Club, Marina, Beach, Casa Tua and a range of other areas with one ear in the radio, one eye on the crowds and a hand on the golf buggy steering wheel to seamlessly guide these VIPs to their correct destination and enjoy the best in class hospitality and events.
Result: NKrush’s deep preparations, weeks of meticulous planning for all eventualities and ability to react to unforeseen circumstances on the spot served these guests well as they experienced the vast range of the Miami Grand Prix offerings, events and track action across the Hard Rock Stadium campus.
