ARTEMIS RACING - AMERICAS CUP
CASE STUDY | ARTEMIS RACING - AMERICAS CUP
Why: With the America’s Cup representing the pinnacle of the competitive sailing world and on a par with Formula 1 from a commercial sponsorship level, Artemis Racing required specialist expertise in offering their roster of demanding partners a best-in-class hospitality and guest management experience.
How: NKrush managed the complete execution of Artemis Racing partner activation and created hospitality programmes in Bermuda, NYC, Chicago, Portsmouth, Toulon and Fukuoka for the World Series. NKrush acted as the key liaison between team and partners, managing all partnership rights to maximise sponsorship impact. We organised special events and PR activities, creation of collateral, merchandise, branding, travel and transport, hotel, guest liaison, concierge and entertainment, as well as innovative partner merchandise ranges and tailored tours of Artemis Racing Factory across all locations.
Result: The culmination and highlight of the programme was the creation of month long hospitality programme in Bermuda for the America’s Cup. This saw over 600 happy guests hosted in an environment with a level of content and engagement not seen before in the sport, which has set new standards to this day.
