OFFICIAL OPENING OF THE MIAMI INTERNATIONAL AUTODROME
CASE STUDY | OFFICIAL OPENING OF THE MIAMI INTERNATIONAL AUTODROME
Why: With the inaugural Formula 1 Crypto.com Miami Grand Prix only days away, race promoters SFM wanted a fittingly high-profile, ceremonial and media generating driving event to officially mark the opening and first ever official laps of the impressive MIA.
How: NKrush brought in the McLaren Formula 1 Team and coupled their Formula 1 drivers Daniel Ricciardo and Lando Norris, CEO Zak Brown, Indy Drivers Pato O’Ward and Felix Rosenqvist - as well as Miami Grand Prix Ambassadors Emerson Fittipaldi and Juan Pablo Montoya - with some of McLaren Automotive’s preeminent road vehicles. These included the Senna, P1, Elva and Artura to drive a series of passenger rides for VIPs, celebrities, media and Miami Dolphins athletes.
Result: Seeing Managing Partner and visionary of the Miami Grand Prix Tom Garfinkel drive Miami Dolphins Owner Stephen Ross on the inaugural lap in a McLaren Senna was a special moment to mark the MIA dream as finally realised. The adrenaline fuelled laps that followed gave all participants a special experience and created high quality video content that created huge global impact before the F1 cars entered the arena two days later.
